> For the complete documentation index, see [llms.txt](https://help.leadboxer.com/leadboxer/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.leadboxer.com/leadboxer/account-and-billing/leadboxer-pricing-explained.md). # LeadBoxer Pricing Explained LeadBoxer uses credits. You pay for what you use, not for which features you have access to: every action, such as identifying a visitor's company or enriching a contact, uses a fixed number of credits. {% hint style="info" %} **Current prices** for both pricing models are on the [LeadBoxer pricing page](https://www.leadboxer.com/pricing). This page explains how credits and billing work. {% endhint %} *** ## Two ways to pay LeadBoxer has two pricing models, which use the same credits: * **Platform (pay-as-you-go).** For using the LeadBoxer Platform through the API. No monthly fee and **25,000 credits free every month**. Beyond that you add a credit card and pay per credit; the price per credit drops as your usage in the billing period grows. * **App plans (Starter, Growth, Scale).** A monthly subscription to LeadBoxer App with a set number of credits included each month, a lower price per credit, more users and longer data retention on each plan. App plans are cheaper when billed annually, and you can start with a 14-day free trial. The **Free** App plan uses the same 25,000 free monthly credits as the Platform. *** ## Overage pricing On an App plan, usage above your included credits doesn't stop your account. It is billed automatically as overage: * cheaper than pay-as-you-go at the same volume * slightly more than your plan's own price per credit If your usage is consistently above your plan, upgrading lowers your cost. *** ## Pay-as-you-go (PAYG) Pay-as-you-go needs no subscription and no commitment, which makes it the most flexible option and the best fit for low or unpredictable usage. It also has the highest price per credit, so once your usage is steady an App plan usually costs less. *** ## Credit cost per action | Action | Credits | | --------------------------- | ------- | | Visitor (IP) identification | 20 | | Company enrichment | 10 | | Contact enrichment | 50 | | Persona match lookup | 10 | | Persona email lookup | 25 | | Account summary (AI) | 100 | | Visitor pageview (event) | 1 | | Email open tracking | Free | | Email clickthrough tracking | Free | | Form submit tracking | Free | How many credits you use depends on your traffic and audience. For API users, [developers.leadboxer.com](https://developers.leadboxer.com) lists the cost per endpoint, including when a repeated lookup is not charged again. *** ## Credit validity Credits are valid for a limited period depending on your plan. Unused credits expire after this period. | Plan | Credit validity | | ----------- | --------------- | | Free / PAYG | 1 month | | Starter | 2 months | | Growth | 3 months | | Scale | 6 months | *** ## What happens when you run out of credits #### App plans Extra usage is billed automatically as overage, and your service continues without interruption. #### Free plan When your 25,000 free credits are used: * data processing pauses * it resumes when your credits reset at the start of the next billing cycle * or straight away if you upgrade to an App plan or add a credit card for pay-as-you-go The App notifies you as you approach your limit. *** ## When should you upgrade? Consider upgrading when: * your usage becomes predictable * you consistently exceed your included credits * overage becomes a significant part of your bill Upgrading lowers your cost per credit and increases your included usage. *** ## Managing your usage * See your balance and which actions used credits in [Credit Overview](/leadboxer/account-and-billing/leadboxer-credits.md#how-to-track-and-use-credits) * Get notified when you approach your limit * Change your plan on the [Billing](/leadboxer/account-and-billing/billing-and-subscription.md) page *** ## Plan changes and cancellation * Upgrades take effect immediately * Downgrades and cancellations apply at the next billing cycle * No long-term commitment required *** ## Transition for existing customers If you are on an older subscription plan: * your current plan remains active * you can keep your current features and pricing * new features (such as enrichment and AI) are available through the credit-based model We will help you move to the new model when you're ready. --- # Agent Instructions This documentation is published with GitBook. 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