# LeadBoxer Pricing Explained

LeadBoxer uses a credit-based pricing model. This means you pay based on how much you use the platform, rather than just which features you have access to.

Each action in the platform consumes credits, allowing pricing to scale with your actual usage.

***

## How credits work

Credits are used to measure usage across the platform.

Typical examples:

* Company identification → fixed number of credits
* Data enrichment (company/contact) → higher credit usage
* AI summaries & insights → higher credit usage
* Tracking & behavioral signals → low or no credit usage depending on type

Each action has a predefined cost in credits, so you always know how usage translates into spend.

***

## Plans and included credits

Each plan includes a fixed number of credits per month:

* Free / PAYG → free credits + pay-as-you-go
* Starter → predictable usage for smaller teams
* Growth → higher volume + better pricing
* Scale → high-volume and embedded use cases

Higher plans:

* include more credits
* reduce cost per credit
* unlock additional features and limits

| Plan        | Monthly price | Credits / month | Price per credit | Overage price |
| ----------- | ------------- | --------------- | ---------------- | ------------- |
| Free / PAYG | €0            | 25,000          | PAYG rates       | PAYG rates    |
| Starter     | €99–149       | 100,000         | €0.0010          | €0.0018       |
| Growth      | €199–249      | 250,000         | €0.0008          | €0.0012       |
| Scale       | €399–449      | 1,000,000       | €0.0004          | €0.0007       |

👉 Subscriptions always provide the lowest cost per credit.

👉 PAYG is the most flexible but also more expensive.

***

### Price per credit

The cost per credit decreases as you scale:

* Subscriptions offer the lowest cost per credit
* Overage sits in between
* Pay-as-you-go has the highest cost per credit

This ensures:

* flexibility at low usage
* efficiency at scale

***

### Overage pricing

Overage is designed to keep you running without forcing an immediate upgrade.

* cheaper than pay-as-you-go
* slightly more expensive than your plan rate
* billed automatically

If your usage is consistently above your plan, upgrading will reduce your cost.

| Plan    | Overage price |
| ------- | ------------- |
| Starter | €0.0018       |
| Growth  | €0.0012       |
| Scale   | €0.0007       |

***

## Pay-as-you-go (PAYG) pricing

PAYG allows you to use LeadBoxer without a subscription.

* no commitment
* higher cost per credit
* ideal for low or unpredictable usage

Once your usage becomes consistent, a subscription becomes more cost-effective.

| Monthly usage | Price per credit |
| ------------- | ---------------- |
| 0 – 25k       | Free             |
| 25k – 100k    | €0.0025          |
| 100k – 250k   | €0.0020          |
| 250k – 1M     | €0.0015          |
| 1M – 3M       | €0.0012          |
| 3M – 10M      | €0.0009          |
| 10M+          | €0.0007          |

👉 PAYG is ideal for low or unpredictable usage.

👉 Subscriptions become cheaper once usage is consistent.

***

## How usage is calculated

Usage is calculated based on actions performed in your account.

Each action consumes a fixed number of credits. For example:

* Identifying a company → fixed credit cost
* Enriching a contact → higher credit cost
* Running AI analysis → higher credit cost

You can view a detailed breakdown of your usage in your dashboard.

| Action                                | Credits |
| ------------------------------------- | ------- |
| Company identification                | 20      |
| Company enrichment                    | 10      |
| Contact enrichment                    | 25      |
| AI summary / insights                 | 50      |
| Event tracking (eg pageview or click) | 1       |
| Email Open Tracking                   | FREE    |
| Email clickthrough Tracking           | FREE    |
| Form submit                           | FREE    |

👉 Exact credit usage depends on your traffic and audience

***

## Cost examples

### Company identification (20 credits)

| Plan                | Cost per identification |
| ------------------- | ----------------------- |
| Starter             | \~€0.02                 |
| Growth              | \~€0.016                |
| Scale               | \~€0.008                |
| PAYG (25–100k tier) | €0.05                   |

👉 This clearly shows the value of subscriptions.

***

## Credit validity

Credits are valid for a limited period depending on your plan.

* Free plan → shortest validity
* Paid plans → extended validity
* Higher tiers → longer validity

Unused credits expire after their validity period.

| Plan        | Credit validity |
| ----------- | --------------- |
| Free / PAYG | 1 month         |
| Starter     | 2 months        |
| Growth      | 3 months        |
| Scale       | 6 months        |

* Credits expire after this period
* Higher plans offer more flexibility

***

## What happens when you run out of credits

#### Paid plans

If you exceed your included credits:

* additional usage is billed automatically as overage
* your service continues without interruption

#### Free plan

If you reach your limit:

* data processing pauses
* resumes when credits reset
* or immediately after upgrading to a plan or PAYG

***

## When should you upgrade?

You should consider upgrading when:

* your usage becomes predictable
* you consistently exceed your included credits
* overage becomes a significant part of your bill

Upgrading lowers your cost per credit and increases your included usage.

***

## Managing your usage

You can manage your usage and costs by:

* monitoring usage in real time
* receiving notifications when approaching limits
* upgrading when usage becomes predictable

This ensures there are no unexpected charges.

***

## Plan changes and cancellation

* Upgrades take effect immediately
* Downgrades and cancellations apply at the next billing cycle
* No long-term commitment required

***

## Transition for existing customers

If you are on an existing subscription plan:

* your current plan remains active until September 1st (2026)
* you can continue using your current features and pricing
* new features (such as enrichment and AI capabilities) are available through the new pricing model

We will support you in transitioning to the new model when you’re ready.

***

## Why this model

This pricing model allows us to:

* align pricing with actual usage
* support both small teams and high-scale products
* offer flexibility without limiting growth

You only pay more when you get more value.

***


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