> For the complete documentation index, see [llms.txt](https://help.leadboxer.com/leadboxer/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.leadboxer.com/leadboxer/using-the-app/elements/enrichment.md).

# Enrichment

## What is Enrichment

In LeadBoxer, the process of adding information to a lead or account is called Enrichment.

By default, if you only install the tracking pixel on your website, we will start measuring your visitors and capture some basic information. It is the various Enrichment engines and connectors we use that turn this data into something that is valuable.

We support 2 different kinds of enrichment:

* **First party**: <mark style="color:green;">personal</mark> data enrichment
* **Third party**: <mark style="color:blue;">firmographic</mark> enrichment

### First party data enrichment

This happens when **you** connect or provide us with information about an individual or organisation. Examples are:

* A connected contact form
* An enabled integration with your marketing automation platform
* An email sent through our Gmail plugin
* A manual entry
* etc

{% hint style="warning" %}
LeadBoxer is GDPR by design and acts as a data processor for the data you collect. Customers' personal data is never pooled or resold. Email-tracking signals help improve IP-to-company matching.

For more details see the [Privacy Policy](https://www.leadboxer.com/resources/privacy) and [LeadBoxer Platform](https://www.leadboxer.com/platform) pages.
{% endhint %}

### Third party Firmographic Enrichment

LeadBoxer is specifically useful for B2B organisations, as we can identify many of the businesses visiting your website. We also have one of the most advanced firmographic enrichment engines that are available, and it is built into our application.

Meaning that we can provide a rich and complete company profile when a visitor or lead is identified, which is essential for qualifying your leads.

### Contact and persona enrichment

On top of the company profile, LeadBoxer can enrich people:

* **Contact enrichment**: identified contacts are automatically enriched with additional profile data. Turn it on per dataset under **Datasets > Settings > Contact Enrichment**. It is not available on every plan.
* **Persona matching**: for an identified company, LeadBoxer finds the people who match your [Personas](/leadboxer/using-the-app/definitions-and-glossary.md#persona), and can look up their business email address.

These lookups use credits. See [LeadBoxer Credits](/leadboxer/account-and-billing/leadboxer-credits.md) for the cost of each action.

### Combining First and Third party data

This is the thing that really moves the needle.

By combining all data about leads, accounts, contacts from your organisation, together with our enrichment and behavioural tracking gives you the power to both Identify the Leads, Qualify your leads and pass them over to sales when they are ready to buy.

## Common mistakes or misconceptions

### Can i get contact details from anonymous visitors?

Here is an example of a question we frequently receive:

Q: I have an account with LeadBoxer, but I can't see the individual people's details like name of the person and email address who are just visiting on our website, is there any way to get that information?

A: Not for the visitor themselves. Names and email addresses of anonymous visitors are not available because of how the internet is built: a visitor stays anonymous until they make themselves known, for example by filling in a form or clicking a tracked email. Convincing your visitor to give you this information is part of the lead generation process.

What LeadBoxer can do is identify the **company** behind the visit and, with persona matching, suggest the people at that company who fit your personas. Those are likely contacts, not necessarily the person who visited.


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