In this document you will find the essential steps needed to get the most out of your LeadBoxer (trial) account. Not all steps are required, however we encourage you to complete as many steps as possible. This will generate more data of higher quality.
In order to get going, there is one essential step to take.
Even though this step is simple (takes less than 5 minutes) it’s the most important step of all, in order to see results during your trial.
The tracking code (aka Lead Pixel) is what makes it possible for us to track your website visitors. Without the pixel, we will not be able to track anything - meaning no new leads 😉
Once the Lead Pixel is installed on your site we will start collecting data and provide (more) information about the companies and organisations that visit your site.
Use any of the following plugins or tutorials to get started:
If you do not use any of the above solutions, simply paste your pixel code into the source code of your website just before the end tag.
You can find your tracking code / lead-pixel on your welcome screen or in the dataset overview.
You can also send your lead pixel to your developer or the agency responsible for your site from within your dashboard.
To track email behaviour and combine this information with visitor website activity, we offer solutions for almost all major email providers. Please keep in mind that this is not only about tracking opens. Tracking newsletter and email activity allows us to identify visitors who would otherwise be anonymous when they visit your site.
The main benefit is that we can identify those email recipients when they visit your website, and when they come back. So if they just click through an email to the site once, then we can identify all visits after (and before) they have made. So a more identification takes place. In other words, we are connecting the dots between email activity and website traffic.
NOTE: LeadBoxer Email Tracking consists of 2 separate elements. Meaning there are two steps needed to get everything setup:
- 1.Tracking email opens and
- 2.clicks Identifying leads and customers by name when they visit your website
Top integrations/ tutorials:
For all other email / marketing automation providers
To track email clicks and combine this information with visitor website behaviour, the links in your emails need to be customized with ‘merge tags’ ( documentation).
To measure email opens, a pixel specific to email tracking needs to be implemented. Documentation can be found here.
Description: Track all individual emails that you (or colleagues) send from a mail client program.