How to track email opens and clickthroughs from Lemlist emails

Step 1: Track email opens

To track mail open/reads, you need to add the tracking pixel to your campaigns or templates.
Here are the steps needed for adding the tracking pixel:
  1. 1.
    go to your drip campaign or template
  2. 2.
    edit your campaign or template and switch to HTML (</>)
  3. 3.
    paste in your email tracking pixel at the bottom
<img src=" DATASET ID&campaign=lemlist&email={{email}}&firstName={{firstName}}&lastName={{lastName}}&company={{companyName}}" width="1" height="1" >
  • Change datasetId to reflect yours
  • Optionally, change the campaign value to reflect the email title or campaign name
  • you can add other custom variables as parameters if you have them

Step 2: Track clicks and identify prospects on your site

To track email clicks, you need to modify your links to include these parameters
example URL{{email}}&companyName={{companyName}}
For more details see this page:
Last modified 6mo ago