Lemlist

How to track email opens and clickthroughs from Lemlist emails

Step 1: Track email opens

To track mail open/reads, you need to add the tracking pixel to your campaigns or templates.

Here are the steps needed for adding the tracking pixel:

1. go to your drip campaign or template

2. edit your campaign or template and switch to HTML (</>)

3. paste in your email tracking pixel at the bottom

<img src="https://track.leadboxer.com/log?datasetId=YOUR DATASET ID&campaign=lemlist&email={{email}}&firstName={{firstName}}&lastName={{lastName}}&company={{companyName}}" width="1" height="1" >

Notes:

• Change datasetId to reflect yours

• Optionally, change the campaign value to reflect the email title or campaign name

• you can add other custom variables as parameters if you have them

Step 2: Track clicks and identify prospects on your site

To track email clicks, you need to modify your links to include these parameters

example URL

https://www.YOURDOMAINNAME.com?email={{email}}&companyName={{companyName}}

For more details see this page:

https://help.lemlist.com/en/articles/4452688-custom-variable-format