Apollo.io

Identify & track Apollo email recipients on your website

Step 1: Track email opens

To track mail open/reads from your Apollo audience in LeadBoxer, you need to add a LeadBoxer tracking pixel to your campaigns or templates.

Here are the steps needed for adding the tracking pixel:

1. Go to your sequence templates

2. Choose the mail template you want to track

3. Switch to HTML view, so you can ad HTML code (< >)

   
4. Paste your email tracking pixel into the bottom of the HTML:

<img src="https://track.leadboxer.com/log?datasetId=YOUR-DATASET-ID&campaign=Apollo-outreach-email-day-01&email={{email}}&firstName={{first_name}}&lastName={{last_name}}&companyName={{company}}">

5. Save

Notes:

• Don't forget to change the DATASET ID to your own.

• You can add additional data fields variables as parameters by simply adding these to the pixel, eg &companyName={{company}}

• For more details on advanced data fields in Apollo see:

• https://knowledge.apollo.io/hc/en-us/articles/4409415084813-Use-Basic-Dynamic-Variables#toc_3

Step 2: Track email clicks (click-thrus) and identify prospects on your site

To track email clicks, you need to modify the links inside your email campaigns and add this parameter to the URL of the link:

&email={{email}}

This will allow us to identify the individual visitors when they land on your site.

Optional, but recommended; add additional parameters to enrich visitors with additional information from your database:

example URL

https://www.YOURDOMAINNAME.com/my-landing-page/?firstName={{first_name}}&lastName={{last_name}}&email={{email}}&companyName={{company}}

NOTE: remember to update the landing page with your url. Tip: Best practice is to test before sending out a mass email