# LaPosta

### Identify & track LaPosta email recipients on your website 

#### Step 1: Track email opens

To track mail open/reads from your LaPosta audience in LeadBoxer, you need to add a LeadBoxer tracking pixel to your campaigns or templates. 

Follow these steps for adding the tracking pixel:

1. Go to your campaign or templates ('sjablonen')
2. Choose the mail or template you want to track
3. Design the email using the Drag & Drop builder. 
4. Choose or add a textblock at the bottom of the email and switch to 'Broncode' (code view)<br>

   <figure><img src="/files/sQPUvDT2mrA2PR4Ey7vk" alt=""><figcaption></figcaption></figure>
5. Paste your email tracking pixel into the bottom of the HTML, it should look something like this:

{% code overflow="wrap" %}

```html
<img alt="logo" src="https://track.leadboxer.com/log?datasetId=YOUR-DATASET-ID&campaign={{campaign_subject}}&email={{email}}&firstName={{voornaam}}&lastName={{achternaam}}">
```

{% endcode %}

5. Save

<mark style="color:orange;">**Important Notes:**</mark>

* Don't forget to change the DATASET ID to your own.&#x20;
* You can add additional data fields variables as parameters by simply adding these to the pixel, eg \&companyName={{company}}
* For more details on advanced data fields in LaPosta see: \
  <https://docs.laposta.nl/article/273-hoe-personaliseer-ik-mijn-nieuwsbrief>

### Step 2: Track email clicks (click-thrus) and identify prospects on your site

To track email clicks, you need to modify the link(s) inside your email campaigns and add this parameter to the URL of each link:

**\&email={{email}}**

<figure><img src="/files/46sVrhYYDAiNeHoMlVWZ" alt=""><figcaption></figcaption></figure>

This will allow us to identify actual individual visitors when they land on your site.

Optional, but recommended; add additional parameters to enrich visitors with information from your database:

**example URL**

{% code overflow="wrap" %}

```url
https://www.YOURDOMAINNAME.com/my-landing-page/?firstName={{voornaam}}&lastName={{achternaam}}&email={{email}}
```

{% endcode %}

Important NOTE: remember to update the "YOURDOMAINNAME" landing page URL from above example with your url.

\
Tip: Best practice is to test before sending out a mass email.


---

# Agent Instructions: Querying This Documentation

If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://help.leadboxer.com/leadboxer/integrations/email/marketing-emails/laposta.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.