LaPosta

Identify & track LaPosta email recipients on your website

Step 1: Track email opens

To track mail open/reads from your LaPosta audience in LeadBoxer, you need to add a LeadBoxer tracking pixel to your campaigns or templates.

Follow these steps for adding the tracking pixel:

1. Go to your campaign or templates ('sjablonen')

2. Choose the mail or template you want to track

3. Design the email using the Drag & Drop builder.

4. Choose or add a textblock at the bottom of the email and switch to 'Broncode' (code view)

   
5. Paste your email tracking pixel into the bottom of the HTML, it should look something like this:

<img alt="logo" src="https://track.leadboxer.com/log?datasetId=YOUR-DATASET-ID&campaign={{campaign_subject}}&email={{email}}&firstName={{voornaam}}&lastName={{achternaam}}">

1. Save

Important Notes:

• Don't forget to change the DATASET ID to your own.

• You can add additional data fields variables as parameters by simply adding these to the pixel, eg &companyName={{company}}

• For more details on advanced data fields in LaPosta see: https://docs.laposta.nl/article/273-hoe-personaliseer-ik-mijn-nieuwsbrief

Step 2: Track email clicks (click-thrus) and identify prospects on your site

To track email clicks, you need to modify the link(s) inside your email campaigns and add this parameter to the URL of each link:

&email={{email}}

This will allow us to identify actual individual visitors when they land on your site.

Optional, but recommended; add additional parameters to enrich visitors with information from your database:

example URL

https://www.YOURDOMAINNAME.com/my-landing-page/?firstName={{voornaam}}&lastName={{achternaam}}&email={{email}}

Important NOTE: remember to update the "YOURDOMAINNAME" landing page URL from above example with your url.

Tip: Best practice is to test before sending out a mass email.