LaPosta
Identify & track LaPosta email recipients on your website
Step 1: Track email opens
To track mail open/reads from your LaPosta audience in LeadBoxer, you need to add a LeadBoxer tracking pixel to your campaigns or templates.
Follow these steps for adding the tracking pixel:
Go to your campaign or templates ('sjablonen')
Choose the mail or template you want to track
Design the email using the Drag & Drop builder.
Choose or add a textblock at the bottom of the email and switch to 'Broncode' (code view)
Paste your email tracking pixel into the bottom of the HTML, it should look something like this:
<img alt="logo" src="https://track.leadboxer.com/log?datasetId=YOUR-DATASET-ID&campaign={{campaign_subject}}&email={{email}}&firstName={{voornaam}}&lastName={{achternaam}}">Save
Important Notes:
Don't forget to change the DATASET ID to your own.
You can add additional data fields variables as parameters by simply adding these to the pixel, eg &companyName={{company}}
For more details on advanced data fields in LaPosta see: https://docs.laposta.nl/article/273-hoe-personaliseer-ik-mijn-nieuwsbrief
Step 2: Track email clicks (click-thrus) and identify prospects on your site
To track email clicks, you need to modify the link(s) inside your email campaigns and add this parameter to the URL of each link:
&email={{email}}
This will allow us to identify actual individual visitors when they land on your site.
Optional, but recommended; add additional parameters to enrich visitors with information from your database:
example URL
https://www.YOURDOMAINNAME.com/my-landing-page/?firstName={{voornaam}}&lastName={{achternaam}}&email={{email}}Important NOTE: remember to update the "YOURDOMAINNAME" landing page URL from above example with your url.
Tip: Best practice is to test before sending out a mass email.
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