Constant Contact

Tracking Pixel example

<img src=" DATASET ID&campaign=CAMPAIGNNAME&email=$Subscriber.Email”/>

If you want to pass more details you can do so:

<img src=" DATASET ID&campaign=CAMPAIGNNAME&firstName=$Subscriber.FirstName&lastName=$Subscriber.LastName&email=$Subscriber.Email&companyName=$Subscriber.CompanyName"/>

That should take care of tracking email opens.

As for tracking email clicks and identifying your readers on your site you should similarly append these variables to the links in your emails like this:$Subscriber.FirstName&lastName=$Subscriber.LastName&email=$Subscriber.Email&companyName=$Subscriber.CompanyName

You can add custom properties as well if you have these stored in your database. See details here:

Please let me know if this works

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